NOTICE.

UNDERSTAND.

SHAPE.

Hi - I’m Trina.

I believe that meaningful change starts with paying attention.

I’m fascinated by the ways people, systems, and ideas shape one another and what is possible when they are thoughtfully ‎aligned.

Everything I do is rooted in understanding and creating the conditions for people to thrive.

CONNECT

WHAT I’M EXPLORING:

STRATEGIC
CONSULTING

Designing human-centered systems that align technology, processes and the people who run them.

BUILD

RUN
COACHING

Helping athletes build confidence, resilience, and a sustainable relationship with running.

COACH

ART &
PHOTOGRAPHY

A creative practice in observation, light, and finding joy in everyday moments.

CREATE

CORE IDEAS

  • Processes should fit people, not the other way around.

  • Better outcomes are the result of better questions.

  • Behavior is shaped by incentives and environment more than intention.

  • Success should not come at the expense of joy.

  • The simplest solution is the most likely to endure.